Privacy Policy

1. Information We Collect

We may collect the following types of information:

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries and provide our services
• To send you relevant communications and updates (where you have opted in)
• To improve and optimise our website and user experience
• To run and measure the performance of advertising campaigns on LinkedIn, Google, and Meta
• To create custom and lookalike audiences for advertising purposes on third-party platforms
• To comply with legal obligations
• To detect, prevent, and address fraud or security issues

We do not sell your personal information to third parties.

3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and support our advertising activities. These include:

• Essential cookies: Required for the Site to function properly
• Analytics cookies: To understand how visitors use our Site (e.g. Google Analytics)
• Advertising cookies: To serve relevant ads and measure campaign performance on platforms including Google Ads, Meta Pixel, and LinkedIn Insight Tag

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Site.

By using our Site, you consent to the use of cookies as described above.

4. LinkedIn Insight Tag

Our Site uses the LinkedIn Insight Tag, a piece of JavaScript code that enables in-depth campaign reporting and helps us retarget visitors with relevant advertising on LinkedIn. The LinkedIn Insight Tag collects data including URL, referrer URL, IP address (truncated), device and browser properties, and timestamp. This data is encrypted, anonymised within seven days, and de-identified within 90 days. LinkedIn does not share personal data with us; it provides only aggregated reports about the Site audience and ad performance.

You can opt out of LinkedIn tracking here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

5. Meta Pixel (Facebook / Instagram)

We use the Meta Pixel on our Site to measure the effectiveness of our advertising, build audiences, and deliver relevant ads on Facebook and Instagram. The Meta Pixel may collect your IP address, browser information, and actions you take on our Site (such as page views and form submissions).

You can manage your ad preferences through Meta's Ad Settings: https://www.facebook.com/ads/preferences

6. Google Ads & Google Analytics

We use Google Analytics to analyse Site traffic and Google Ads for advertising. Google may use cookies and tracking technologies to collect data about your visits. We have enabled IP anonymisation on Google Analytics.

• You can opt out of Google Analytics tracking here: https://tools.google.com/dlpage/gaoptout
• You can manage Google ad personalisation here: https://adssettings.google.com

7. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

• Service providers: Trusted third parties who assist us in operating our website and delivering services (e.g. CRM platforms, email marketing tools, analytics providers), bound by confidentiality obligations
• Advertising platforms: Data shared with LinkedIn, Meta, and Google for advertising purposes is governed by their respective privacy policies and data processing agreements
• Legal requirements: Where required by law, regulation, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Contact form data is typically retained for up to 24 months unless you request deletion earlier.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your personal data
• The right to withdraw consent for marketing communications at any time
• The right to lodge a complaint with your local data protection authority

Residents of the European Economic Area (EEA) and United Kingdom have rights under GDPR and the UK GDPR respectively. Residents of California have rights under the California Consumer Privacy Act (CCPA). South African residents have rights under the Protection of Personal Information Act (POPIA).

To exercise any of these rights, please contact us at the details below.

10. International Data Transfers

Scale Spark Revenue operates across North America, the United Kingdom, and Africa. Your data may be transferred to and processed in countries outside your own. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

11. Children's Privacy

Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last updated" date at the top of this page will reflect the most recent revision. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your data, please contact us: