Our Services

    Email Infrastructure

    Cold outbound and lifecycle email, built on infrastructure that lands in the inbox — and set up in your name, so you own it.

    Most outbound fails before anyone reads it. Sending cold email from your main domain puts the deliverability your whole business depends on at risk. Inboxes that haven't been warmed properly get filtered within days. And when results drop off, most teams have no way to tell whether the problem is the offer, the list, or the infrastructure underneath it.

    We build the engine, run it, and monitor it daily — so the only variable left is your message.

    Two Services

    Outbound and lifecycle are different jobs

    The split is about consent, not warmth. Warm interest without an opt-in is still outbound.

    Outbound Email Infrastructure

    Lifecycle & Nurture Email

    Who you're emailing
    New prospects who haven't heard from you yet
    Contacts who know you: subscribers, leads, pipeline, customers
    What it's for
    Outbound campaigns that book meetings, including signal and intent-based outreach
    Newsletters, media updates, retargeting and nurture workflows, sales campaigns
    Sends from
    Dedicated secondary domains, so your main domain is never at risk
    Your main domain or a branded subdomain, through a marketing email platform
    Scales by
    Number of new contacts reached each month
    Size of your marketing list and number of workflows

    Service One

    Outbound Email Infrastructure

    A dedicated sending engine for outbound: separate domains and inboxes, properly authenticated and warmed up, connected to a professional sending platform, then monitored daily so your emails land in the inbox, not spam.

    Domain setup

    Purchase and full DNS authentication of secondary domains: SPF, DKIM and DMARC configured correctly from day one.

    Inbox provisioning

    Google Workspace or Microsoft 365 inboxes, including spare inboxes held in reserve for rotation.

    Warm-up

    Two to three weeks of automated warm-up before your first campaign sends. No shortcuts; this is what protects the engine long term.

    Sending platform

    Licence, setup and connection of every inbox to a professional sending platform.

    Deliverability management

    Daily inbox health checks, placement testing, and rotation or replacement of any inbox that underperforms.

    Safe sending limits

    Volume capped per inbox to protect your sending reputation rather than chase short-term volume.

    Monthly reporting

    Sending volume, deliverability and infrastructure health, every month.

    Service Two

    Lifecycle & Nurture Email

    The contacts who already know you are your warmest pipeline. We set up and run the email programme that keeps you top of mind and moves them towards a buying conversation — from your own domain, with consent and unsubscribes handled properly, connected to your CRM.

    Platform setup

    Marketing email platform configured in your own account: MailerLite, Mailchimp, Brevo, HubSpot or whatever you already use.

    Domain authentication

    SPF, DKIM and DMARC on your main domain or a branded sending subdomain.

    Templates

    Branded newsletter and workflow templates built to your identity.

    List preparation

    Import, cleaning, verification and segmentation of your contacts.

    Workflow builds

    Nurture, retargeting and sales follow-up automations, built and live.

    Send management

    Every newsletter and update built, tested, scheduled and sent.

    List hygiene and reporting

    Quarterly list verification, unsubscribe and consent handling, and monthly performance reporting.

    Packages

    Built to the volume you need

    Four standard packages for each service, scoped to your pipeline goals. If your needs fall between tiers, or above the largest one, we build a custom package.

    Outbound Email Infrastructure

    Starter

    New contacts reached / month
    1,500
    Emails sent / month (3-step sequence)
    4,500
    Sending inboxes (incl. spares)
    11
    Secondary domains
    4

    Growth

    New contacts reached / month
    3,000
    Emails sent / month (3-step sequence)
    9,000
    Sending inboxes (incl. spares)
    21
    Secondary domains
    7

    Scale

    New contacts reached / month
    6,000
    Emails sent / month (3-step sequence)
    18,000
    Sending inboxes (incl. spares)
    40
    Secondary domains
    14

    Enterprise

    New contacts reached / month
    12,000
    Emails sent / month (3-step sequence)
    36,000
    Sending inboxes (incl. spares)
    80
    Secondary domains
    27

    Lifecycle & Nurture Email

    Starter

    Contacts on your marketing list
    up to 2,500
    Newsletters / updates per month
    1
    Live nurture & retargeting workflows
    2

    Growth

    Contacts on your marketing list
    up to 10,000
    Newsletters / updates per month
    2
    Live nurture & retargeting workflows
    4

    Scale

    Contacts on your marketing list
    up to 25,000
    Newsletters / updates per month
    2
    Live nurture & retargeting workflows
    6

    Enterprise

    Contacts on your marketing list
    up to 50,000
    Newsletters / updates per month
    4
    Live nurture & retargeting workflows
    10

    Pricing is confirmed in your Statement of Work.

    How It Runs

    From build to operate

    1

    Week 1

    Build

    Domains registered, inboxes provisioned, DNS authentication configured, sending platform connected.

    2

    Weeks 2–4

    Warm-up

    No campaigns send during warm-up. This is the step most providers skip, and it is the single biggest reason outbound ends up in spam.

    3

    Week 5

    Launch

    First campaign live, placement tested, monitoring in place.

    4

    Month 2 onwards

    Operate

    Daily inbox health checks, rotation, volume scaled as reputation builds, monthly reporting.

    You own what we build

    Domains, inboxes, platform accounts, templates and workflows are all set up in your name. Our Build–Operate–Transfer approach means that when you're ready to run it in-house, we hand it over with full documentation and training — no ransom retainer, no rebuild.

    Better together: full-funnel email

    The two services are designed to work as one system. Outbound starts new conversations; nurture keeps every interested contact warm until they're ready to buy.

    • Prospects who reply to outbound but aren't ready to meet move into a nurture workflow, not a dead end.
    • Your newsletter builds credibility with everyone your outbound has reached.
    • One team, one strategy, one set of reports across both channels.

    What's not included

    We build and run the sending engine. Lead sourcing and data enrichment sit under Lead Generation. Copywriting and creative are scoped separately if you'd like us to produce the content. We don't buy or supply contact lists.

    We operate in line with POPIA, GDPR, UK GDPR, PECR and applicable email marketing laws: B2B outreach only, a clear opt-out on every email, and a central suppression list honoured across every sending domain.

    FAQ

    Questions we hear a lot

    Let's Talk

    Book a Call

    Tell us your pipeline goals and we'll work backwards to the volume you need.

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