Our Services

    Tool Stack Integration

    Your tools connected, your data flowing, and nobody on your team re-typing anything.

    You pay for eight tools and none of them talk to each other, so someone on your team has become a human API — exporting, reformatting and re-importing the same data every week. Leads get lost between systems and nobody notices until a deal goes cold.

    Meanwhile half the licences you're paying for are barely used, because the tool only makes sense once it's connected to the others.

    Where We Start

    A stack audit before anything gets built

    We map what you own, what it costs, what's actually being used, and exactly where your data breaks between systems. You get a written audit, a data flow map and a prioritised list of what to fix first — whether or not you build it with us.

    Most clients find they're paying for more than they use, and that two of their systems disagree about who the customer is.

    Stack inventory

    Every tool, what it costs, who uses it, and what it's actually for.

    Data flow map

    Where records are created, where they go, and where they stop.

    Fix list

    Prioritised by what's costing you leads or hours right now.

    Platforms

    The systems we work with

    CRM & pipeline

    AttioHubSpotSalesforce

    Outbound & sequencing

    SmartleadLaGrowthMachineEmail BisonApollo

    Data & enrichment

    ClayApolloZoomInfoClearbit

    Advertising

    LinkedIn AdsGoogle Ads

    Communication & collaboration

    SlackMicrosoft 365Google Workspace

    Automation platforms

    ClayZapierMake

    Analytics & attribution

    Google AnalyticsRB2B

    And anything with an API or a webhook. We're tool-agnostic by design — the integration is built around your process, not around whichever platform we happen to prefer.

    Scope of Work

    What's in an integration build

    Stack audit and cost review — What you own, what it costs, and what's actually in use.

    Data flow mapping — One agreed source of truth per record type, so two systems can't disagree about the same customer.

    Field mapping and deduplication — Rules for what maps where and what happens on a conflict, so records stop multiplying.

    Integration build — Native connectors where they exist, automation platforms where they're the right tool, direct API work where neither is enough.

    Error handling and alerting — Retries on failure and alerts when something breaks, so a silent failure doesn't cost you three weeks of leads.

    Historical data — Backfill and clean-up of existing records where it's needed, not just a clean start from today.

    Testing on real records — Tested against your actual data before anyone relies on it.

    Documentation and handover — Written documentation of every connection, and training so your team can maintain it.

    How It Runs

    From audit to handover

    1

    Week 1

    Audit and map

    Stack inventory, data flow mapping, and an agreed priority list. You get the audit in writing.

    2

    Weeks 2–3

    Build and test

    Integrations built, field mappings and dedupe rules applied, tested against real records.

    3

    Week 4

    Monitor and hand over

    Error handling and alerting in place, documentation written, team trained.

    4

    Ongoing

    Support

    A retainer for monitoring and new connections, or on-call per change.

    The audit can be bought on its own. Plenty of clients do that first and build the rest later.

    We run the campaigns on top of this data

    An integrations consultant connects two systems and leaves. We're the ones running the outbound, the campaigns and the reporting that depend on that data flowing — so we know what the integration actually has to deliver, and we're the first to notice when it doesn't. That's a different standard than making an API call succeed once.

    Ownership and access

    Everything is built in your own accounts, using credentials you control and can revoke, with the minimum access each connection actually needs. Automation platform accounts, API keys and documentation are yours and handed over at the end of the build. Data handling is designed to meet POPIA, UK GDPR and EU GDPR requirements.

    What's not included

    We connect the systems you have. Rebuilding your CRM structure, pipeline stages and reporting sits under Revenue Operations. Custom dashboards and internal tools sit under Internal Applications. We don't resell software or take vendor commissions — if the right answer is to drop a tool, we'll say so.

    FAQ

    Questions we hear a lot

    Let's Talk

    Book a Call

    Tell us which two systems refuse to talk to each other and we'll start there.

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