What can realistically be built in four weeks?

More than most people expect. A working dashboard pulling three or four live sources, a qualification and routing tool, or a client portal are all four-week builds. What takes longer is anything depending on data that isn't clean yet.

How does it connect to our existing tools?

Through their APIs and webhooks. Most modern business tools support this; where one doesn't, we'll tell you upfront rather than discovering it in week three.

What happens when we need changes later?

Either under a retainer, or on call per change. Plenty of clients run for months without touching it, then come back when the process shifts.

What does it cost to run?

Hosting for a tool like this is usually a small monthly cost rather than a licence per user. We'll give you the real number as part of the scope.

What if our data is messy?

That's common, and it's usually the real project. We'll say so early — sometimes the right first step is Revenue Operations, not an application.

How is this different from buying software that already does this?

Off-the-shelf software makes you work its way. These tools are built around how your team already works, on the systems you already have, for less than most annual enterprise licences.

Our Services

Internal Applications

Custom tools that give a small team enterprise capability — built in weeks and owned outright.

Your team has six tabs open to answer one question about pipeline. The data already exists — in the CRM, the outbound tool, the ad platform and three spreadsheets — but nobody has a single view of it, so the answer depends on who you ask and when.

Enterprise software solves this for enterprise budgets and twelve-month rollouts. We solve it in weeks, on the tools you already pay for.

See It Working

The demand-to-pipeline engine

One screen for pipeline, intent, campaign distribution and the ranked lead feed reps work top-down. Marketing can see what it generated; sales can see what happened to it. Signal capture and qualification run underneath it automatically.

GTM Dashboard

See the full breakdown

Application Types

The tools teams ask us for

Revenue dashboards

Pipeline, intent signals, campaign performance and a ranked lead feed pulled from every system into one view the whole revenue team works from.

Lead qualification and routing

Scoring, enrichment and assignment built into the tool, so leads reach the right person already qualified instead of sitting in a queue.

Client portals

A private, authenticated area where your clients see their own data, reports or progress — without you rebuilding a report by hand every month.

Internal operations tools

Quoting, onboarding, approvals, checklists and handovers — the processes currently living in a spreadsheet and somebody's memory.

Reporting and data layers

One place where numbers from several systems agree, so board reporting stops being three days of reconciling exports.

AI-assisted internal tools

Assistants that answer questions over your own data, draft from your own templates, or summarise what changed since yesterday.

Scope of Work

What's in every build

Workflow mapping — We start with the question the tool has to answer and the decision it has to support, not a feature list.

Data source connections — CRM, outbound platforms, ad accounts, spreadsheets and databases connected and kept in sync.

The application itself — Designed, built, tested with your team, and refined before anyone depends on it.

Access and permissions — Proper authentication, with people seeing what they should and nothing more.

Hosting and deployment — Set up and running in your name, with monitoring so failures surface instead of going quiet.

Documentation and training — Written documentation and a walkthrough with the people who'll use it daily.

Ownership — The application and its code are yours. No per-seat licence, no platform you're locked into.

How It Runs

From scope to live

Week 1

Map

We sit with the people who'll use it, map the workflow, and define what the tool must answer. You get the scope in writing before we build.

Weeks 2–3

Build

The application is built and your data sources connected, with working versions in front of you as it goes rather than at the end.

Week 4

Test and deploy

Your team uses it on real work, we fix what that exposes, then it goes live with documentation.

Ongoing

Iterate

Under retainer, as the business changes and the team asks for more.

Start smaller if you'd rather — a one-week scoping sprint maps the workflow and gives you a costed build plan, with no commitment to build it with us.

We connect what you own, we don't replace it

This isn't another platform to buy. It's the layer that makes the tools you already pay for work together. No rip-and-replace, no new licence to justify to finance, and a two-way sync with your CRM so the system and your record of truth never drift apart.

Security and data

Your application runs in your own hosting environment under your own accounts. We connect to your systems using credentials you control and can revoke. Access is permission-based, and every credential is handed over at the end of the build. Data handling is designed to meet POPIA, UK GDPR and EU GDPR requirements.

What's not included

We build focused internal tools, not enterprise platforms. Full data warehouse builds, native mobile apps, and products you intend to sell to your own customers are different projects — we'll say so on the call rather than halfway through. Ongoing feature development after launch sits under a retainer.

FAQ

Questions we hear a lot

Let's Talk

Book a Call

Tell us the question your team keeps opening six tabs to answer.

Related Services